Business Plan: Executive Summary
The executive summary is a concise yet comprehensive overview of the key elements of your business plan. Despite being placed at the beginning of the document, it is typically written last, as it summarizes the main points of the entire plan. Here are the key elements that should be included in an executive summary:
Business Overview: Provide a brief introduction to your business. Describe the nature of your business, its mission statement, and the products or services it offers. Explain what sets your business apart from competitors and highlight any unique selling propositions or competitive advantages.
Market Opportunity: Summarize the market analysis conducted for your business. Highlight the target market segment(s) you plan to serve and provide an overview of the size, growth po...