Defining Your Business Goals
A business determines its goals through a process that involves setting objectives and targets aligned with its overall mission and vision. Here are the key steps involved in determining business goals:
Mission and Vision: Clarify the organization's mission and vision statements. The mission statement defines the purpose of the business, its core values, and the primary stakeholders it aims to serve. The vision statement outlines the desired future state or long-term goals the organization seeks to achieve. These statements provide the foundation for goal setting.
SWOT Analysis: Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to assess the internal and external factors influencing the business. Identify the strengths and weaknesses of the organization, as well ...