How Business Can Define Customer Value
Defining customer value is essential for understanding what customers perceive as valuable and how businesses can meet their needs effectively. While customer value can be subjective and vary across different contexts, here are some key aspects to consider when defining customer value:Benefits: Customer value is derived from the benefits customers receive from a product, service, or solution. These benefits can be functional, emotional, social, or financial. Functional benefits relate to the performance, features, and capabilities of the offering. Emotional benefits encompass the positive feelings, experiences, or well-being associated with using the product or service. Social benefits pertain to how the offering enables customers to connect, belong, or gain status within their social circ...