How to identify primary business services
Identifying a business's primary services is a strategic process that involves several key steps. Start by thoroughly researching the business to understand its core activities and offerings through sources like its website, marketing materials, and documentation. Analyze the offerings to pinpoint the foundational products or services that differentiate the business from competitors, considering its unique selling propositions. Examine the revenue streams to identify the main sources of income generation, typically linked to primary services. Align these offerings with customer needs to identify services directly addressing core customer demands. Additionally, evaluate the business's core competencies, engage with internal stakeholders for insights, and consider industry norms to determine...